Banner
Advertising can make your site pretty popular
on the web. If you don't have any experience with banner
advertising and want to start, we would recommend buying
a targeted category with
GoTo.com (if
available).
If this
is not available (they're going pretty fast), buy a keyword
or key phrase which will make your banner pop up every time
a person types in a certain keyword or keywords.
Example: "Books" = Amazon.com banner pops up.
Why Banner Advertise?
1. Banner
Advertising is the quickest way to launch your web site on the
Internet.
2. It's
the best way to Brand your web site. When it comes time for
the consumer to buy a product in your field, they will
probably choose yours instead of your competitors.
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Example 1: Why
does Coca-Cola® spend mega-bucks on advertising when
you've probably been drinking their product all your
life? Because when it comes to choose between Coke®
and the other soft drinks regardless of price, more
people will pick Coke®.
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Example 2: Why do
drug companies spend mega-bucks on advertising when
most people aren't even sick at the time the
advertisement runs? Because when the time comes around
and you become sick, most people will pick the best
branded product. Example: The "war" between
Tylenol®, Advil®, Aleve®.
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3.
Branding makes a product stand for something. Example:
Mercedes-Benz® automobiles stand for "Luxury."
Luden's® cough drops stand for "Great Tasting."
4. It's
the best way to create awareness of your web site. (Direct
Response).
Effective Banner
Advertising
Banners
are a very effective way to advertise, be creative and make
people click on your banner by getting their attention. We
suggest getting an eye-catching animated banner.
All the
major engines and directories have links on their sites that
will lead you to their rates.
If you
didn't know: CPM = Cost Per Thousand
impressions. A typical price for a general run on an
engine is $15-$20 per thousand
and the price goes up the more targeted it gets. Even though
it costs more, targeted advertising is the way to go. If you
want to run a banner in a search engine or directory, go to
Yahoo! first and get targeted as possible.
Some
banner design tips:
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Use bright colors
like green, yellow, and blue.
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Use Animated
Banners.
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Put a "Click
Here" on the banner somewhere.
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Pose a question.
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Target your
audience.
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Urgent
banners with lots of exclamation points and lots of
"hype" DECREASE click through rate.
Expect an
average click through rate anywhere from 1% to 3%.
Banner Exchange
Programs.
If you
do not have enough budget to buy a Keyword or Key Phrase to
Major Search Engines and Directories we have gathered here a
number of Banner Exchange programs that can help you expose
your Banners/Web site.
FreeSubmit2000
Banner Exchange Links
Major
Search Engines that offer Keyword & Key Phrase banner
advertising:
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Alta Vista
(Keywords & Key Phrases)
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Excite
(Keywords)
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Hot Bot
(Keywords & Key Phrases)
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Infoseek
(Keywords)
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Look Smart
(Keywords & Key Phrases)
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Lycos
(Keywords & Key Phrases)
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Magellan
(Keywords)
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Net Guide
(Keywords & Key Phrases)
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Open Text
(Keywords & Key Phrases)
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Starting
Point (Keywords & Key Phrases)
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WebCrawler
(Keywords)
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Yahoo!
(Keywords & Key Phrases)
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