1.
More than 95% of Internet Users use Search Engines and
Directories to find what they're looking for on the
web.
2.
Your web site will not show up on the Search Engine and
Directory query results if it isn't registered with them.
3.
Promotion is the crucial part of any web site's success,
whether you are large company or an individual with a web
site.
4.
With over 85 million URLs on the Internet, it is hard to get
your web site's presence known without proper promotion.
4.
Even with a web site that is well designed and packed with
interesting information, it is hard to get traffic to your
site without promotion.
6.
60% of Fortune 100 companies do not properly promote their
web sites on the search engines. Examples: No use of
Description and Keyword META Tags and No Effective Title.
7.
Smaller businesses have an advantage by having a
"Leveled" playing field on search engines, which
is the most popular median for finding web sites.