Picking Effective Keywords, Title, and Description

Keywords

For your keywords, choose a main keyphrase that incorporates about 2-3 main keywords that you would think people would you to find a site like yours. Don't be too vague. Vague keywords (like "web", "internet", or "free") are words you want to avoid. They are dead weight words and will hurt placement. Alta Vista (and most search engines) will ignore words like web and internet. Specific keywords that are relevant to your web site is what you want here.

Narrow down and refine your initial list of 20 to about 10 keywords. More keywords are not better because the more keywords, the less weight each receives by search engines.

Put yourself in a web surfer's shoes and think of what you would type a search to find a site like yours.

Just like when you're researching keywords, use the same tips when finalizing them.

	Don't use general, vague words like "Web" or "Internet."
	Use specific words and 2-3 word phrases if possible.
	Never use irrelevant words.
	Always use relevant words.
	Target, Target, Target.

Specific, Targeted, and Relevant keywords that is what you want.

Title

The title is probably one the most important factors. Don't get more than 1 keyphrase in the title of each page. If you are sure of the phrase that you think people will type in to find your site, incorporate it into your title. Don't write keywords multiple times in the title either.

Description

The only search tool that puts major emphasis on the description is Yahoo!, and it's all up to them what the description will be. Just remember to keep your description to about 200 characters long (including spaces) and make it interesting so people click.