TIP
#1
Do not put words into your keyword list that have nothing to
do with the content of your web site.
TIP
#2
The more key words (phrases) you stress, the less each one
will become emphasized. You have a better chance of ranking
higher in the search engines with a more targeted approach.
TIP #3
Think about where the competition is for keywords. Avoid
using common or generic words, especially ones that have to
do with the Internet in general, i.e., web design, internet
services, etc. If you are a real estate agent, the words
'real estate' might be very hard to capture. You would be
better off with
something more specific like 'commercial real estate
pennsylvania.'
TIP #4
Use common variations of misspelling in your keyword list.
TIP #5
Make sure you use your keywords in the body text, Title tag
and Meta tags of your main page.
If you have the perfect keywords, Title
and Meta tags, but your body text or content does not
contain your keywords, you will probably be listed low in
the search engines.
Concentrate on the first two paragraphs of your web page.
TIP
#6
Unless you are a well known company like Microsoft, it is
generally less important to emphasize your company name.
Ideally your web site will bring you new business from
customers that are unfamiliar with your company, but who are
searching for products/services that you can provide.
TIP
#7
Use descriptive keyword phrases - as Brian Pinkerton,
founder of WebCrawler puts it, "Imagine walking up to a
librarian and saying 'travel'. They're going to look at you
with a blank face."
TIP
#8
Do not hide keywords in the text of your document by using a
font color that is the same color as your background color.
